The New Horizon: Journey of Chinese Brands to the World

Time

Keynote Topic

Speaker

14:05 – 14:40

The Rise of Chinese Tool Brands: A New Era on the Global Stage

Mr. Zhou Xiaoming, GOXUAN

14:40 – 15:10

Expanding Horizons: Opportunities Along the Belt and Road Market

Mr. Huang Zhenpin, President, Merit-Link

15:10 – 15:40

Evolving DIY Market: Current Trends and Future Directions in European DIY market

Oliver Ginestier, Director of Communications, European DIY Retail Association (EDRA)/Global Home Improvement Network (GHIN)

15:40 – 16:10

From Global to Iconic: Strategies for Tool Brands

Mr. Zhang Wuju, Founder, AQLPASS

16:10 – 16:30

Unlocking New Opportunities: eBay's Blueprint for Tool Sellers

Mr. Hu Yifeng, Business Development Manager, eBay Shanghai

Time	Keynote Topic	Speaker
14:05 – 14:40	The Rise of Chinese Tool Brands: A New Era on the Global Stage	Mr. Zhou Xiaoming, GOXUAN
14:40 – 15:10	Expanding Horizons: Opportunities Along the Belt and Road Market	Mr. Huang Zhenpin, President, Merit-Link
15:10 – 15:40	Evolving DIY Market: Current Trends and Future Directions in European DIY market	Oliver Ginestier, Director of Communications, European DIY Retail Association (EDRA)/Global Home Improvement Network (GHIN)
15:40 – 16:10	From Global to Iconic: Strategies for Tool Brands	Mr. Zhang Wuju, Founder, AQLPASS
16:10 – 16:30	Unlocking New Opportunities: eBay's Blueprint for Tool Sellers	Mr. Hu Yifeng, Business Development Manager, eBay Shanghai

Time		Speaker		Keynote Topic
14:00-14:45				Tool Brand Going Global: Challenges and Opportunities Zhou Xiaoming GONGXUAN
14:45-15:30				Home Improvement and the Coming Green and Digital Transition Alisdair Gray European Affairs Director, European DIY Retail Association
15:30-16:00				New Direction of Brands Going Global: Tools trends of ebay Stephen Hu ebay Business Development Manager
16:00-16:30				Panel: Charting Global Success in Chinese Hardware: Innovation, Branding, and Sustainability

The New Horizon: Journey of Chinese Brands to the World